Now in a small but pregnant exhibition in Hyères, the Maria Grazia Cutuli School.
If the B-side project Spaziotempo published some days ago was an idea for space a made of nothing but air and ground, in this exhibition for the Alta Roma fashion show by IED Roma, we have applied the same concept for a space made of nothing but fashion and light, where the students’ works floating in a virtually infinite space.
A kinf of sacred space dedicated to fashion and its spirits…
The only visible element was a crown of light thorns, that we have (re)discovered in the hands of one of the angels on the nearby S.Angelo Bridge, an allusion both to the context – and the processions that went from the city towards the Vatican – but also to the sufferings of the creative process…
Here you have a short video about the making of:
And here the beautiful pictures by Cristiana Bezerra, from the making to the opening:
In addition to the lighting and the works, the credits have been applied directly on the mirror walls, as shown in these wonderful details shooted by Giulia Venanzi.
And finally we had the interaction that we expected, with visitors shooting themselves playing with the mirrors and the works exhibited, and sharing pictures on instagram and facebook.
Above all, we have loved to design the crown, combining a found object – the led christmas lights – with a simple but perfect and nearly invisible technical solution proposed by SpSystema. Pop, fast and effective, the displacement of a mundane object in something surprising, in a pure pure ma0 style, beautifully shooted by Laura La Greca in these last two pictures.